Why Your Wholesale Company Needs A Fantastic E-commerce Website…And Why MarketTime Is Your Best Choice!

If you’re a wholesaler or sales agency who wants to reach your buyers wherever and whenever they want to shop, you may have wondered how you can achieve that goal.  Luckily, MarketTime has a powerful set of solutions for you!

Wholesale e-commerce platforms and portals have come a long way.  Back in the day, it was expensive and time-consuming to set up your e-commerce website, especially if you worked with numerous product lines.

But now, many companies offer B2B wholesale software e-commerce solutions for brands and wholesalers.  These online solutions are not just for B2C companies anymore! 

Here are the most important reasons why you should “join the club” and establish your own B2B wholesale website:

  1. Speed, Efficiency, and Convenience for your customers and your team. Being able to order your brand or multiple lines online is way more convenient for your buyers than contacting their sales rep or attending a wholesale market. And because of the convenience factor, your customers will re-order more often.  Plus, it’s much more efficient for your sales team if they don’t have to spend valuable time inputting orders and instead, can focus on developing new business for your company.
  1. Increase Your Sales with cross-selling and upselling. A sound wholesale e-commerce platform allows you to implement an automated cross-sell and upsell recommendation program easily. With this, you can increase sales by offering relevant suggestions to customers on the site and encouraging them to purchase related items, or perhaps upselling them with products that have more features and functionalities. 
  1. An Online Presence will help you establish new customers and new markets for your brand. An e-commerce website opens the doors for digital advertising and organic search to engage prospective clients anywhere in the world. Without an online presence, you may be limited to only trade show buyers and customers that your sales reps can reach.
  1. Keeping up with online-first Millennials and Gen Z buyers. Millennials are becoming the largest group in the workforce. Even the oldest of the Gen Z generation are now in their mid-20’s.  Both of these generations were born and raised on computers, and that is what they are comfortable using for researching and making buying decisions.  So if you don’t have a modern e-commerce portal for your business, like MarketTime's B2B wholesale platform,  you’re really missing out.  Tip: Make sure it’s mobile-friendly, too!
  1. Better exposure to all of your product lines. By listing and selling your items online, you are giving every person that visits your website the chance to view your entire catalog of offerings. For example, they may have only known you for selling item A, but visit your site and also see that they can buy items B and C from you as well.
  1. Gain insight into your buyers’ behavior. Your e-commerce portal will have analytics available, where you can analyze the paths your customers take to purchase their products. Whether they buy through your representative (who will also use the portal) or on their own, you can view data like bounce rates for each page, exit pages, and which pages get the most clicks. This gives your company information you can use for further communication to move buyers further down the purchase funnel. 

Why MarketTime Is The Best Solution For Your Wholesale E-commerce Website

MarketTime can power your company’s “Private Digital Marketplace” for use by your approved retailers.  It’s easily configurable to your brand look and feel, with no coding required.  And your customers can shop your lines – anytime and anywhere – on any device.

MarketTime’s Key Benefits and Differentiating Features

  • The platform is easy to configurate to your brand look and feel. No coding or technical skills are required to create a beautiful B2B website!
  • It’s built from the ground up to support brands and sales agencies in delivering a seamless multi-brand shopping experience for their customers.
  • You can easily create custom and hotspot shoppable catalogs that your customers can use to discover and purchase products. With MarketTime’s powerful B2B wholesale software, you can utilize OCR (Optical Character Recognition) to create shoppable catalogs… with one click!
  • It’s easy to showcase top-selling items. Curate custom product assortments (e.g., “top sellers”, “back to school”), and send targeted emails to your customers. They can then place orders easily from the email.
  • Offer exclusive promotions and highlight them to customers on your B2B site.
  • You can enable 1-click customer re-orders. Your customers will appreciate this time saver!
  • Your B2B website is fully integrated with the MarketTime wholesale e-commerce platform to save time and reduce duplicate work. For example, you won’t have to enter customer orders twice – once on your website and again on the MarketTime platform.  What a relief!
  • Just enter your product data once and use it to sell through in all your channels. The product information will come up on your B2B website, and for your sales reps writing an order out in the field or at a tradeshow.
  • All customer and order data flows back into one system, regardless of the sales channel used. This simplifies your back-office management and makes it easy to use the platform’s analytics to see your top sellers, top customers, etc.
  • Integration with your ERP or other backend system is available with MarketTime. This helps to create full automation of order processing and expose your inventory availability data to customers on your B2B website.
  • All of this is supported by MarketTime’s industry-leading concierge onboarding service to help your company get started.  Plus, you’ll receive plenty of ongoing support should you run into any difficulties!

MarketTime customers have generated over $50M in sales on their B2B e-commerce websites in 2021!  This data point proves that customers love their MarketTime wholesale e-commerce platform . So, with all these benefits and satisfied wholesalers and retail buyers, isn’t it time for you to start using MarketTime to power sales for your business?

Contact us and request a demo of our program today!