The Manufacturer's Guide to Winning in the Hardware Channel
After last month's Ace show and with the recent article in Chain Store Age about Ace's expansion, we thought an article on selling into this industry would be well received. The hardware channel, and particularly a powerhouse like Ace Hardware, offers incredible opportunities for manufacturers. But to truly succeed, you have to navigate its unique landscape of local ownership, face-to-face shows, and the constant need for efficiency.