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Is your B2B sales success guaranteed when you list on a bustling online marketplace? Think again. While those platforms offer visibility, they are not tailored to the complex needs of the B2B world. To truly cultivate lasting business relationships, maximize lead quality, and streamline your sales processes, you need a dedicated B2B sales solution. This powerful approach unlocks advantages that generic marketplaces cannot compete with alone. As we explore various sales approaches, let's consider the potential benefits of using a dedicated B2B platform. Meanwhile, online marketplaces can be a convenient launchpad and a useful tool alongside a solution specifically designed for B2B sales.

The worldwide business-to-business (B2B) eCommerce market size is projected to experience a staggering 19.7% compound annual growth rate (CAGR) between 2022 and 2030, according to Grandview Research. 

In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.