In today's rapidly evolving business landscape, staying ahead of the competition requires making informed decisions based on accurate and comprehensive insights. That's where reports come into play. This data provides businesses with valuable analytics that drive growth, enhance customer engagement, and optimize operations.
From customizable reporting options to geographical representation and detailed SKU-level information, mtView provides actionable insights that can revolutionize how businesses operate in our data-centric world.
Introducing mtView
mtView is a powerful B2B solution offered by MarketTime that provides businesses with an advanced level of visibility and insights into their sales, customers, vendors, products, and much more. Using the platform, users can gain a comprehensive overview of their operations and make data-driven decisions with confidence.
By accessing up-to-date data and utilizing customizable reports, decision-makers can analyze sales trends, monitor inventory levels, and optimize strategies. mtView users can also save their views and reopen them to show the latest live data. This ensures that businesses stay up-to-date with the most relevant information. The platform also offers the ability to export data for presentation or sharing purposes, enabling seamless collaboration.
Powered by the robust capabilities of Tableau, mtView sources information from MarketTime, Brandwise, and national census data to bring you an unparalleled reporting experience directly to your dashboard. Additionally, the upcoming MarketTime Unified Platform will integrate mtView, fusing the best features of Brandwise, MarketTime, and Pharos into a single, seamless solution, and this integration will allow you to review any customizable reports directly from your dashboard, as you’re able to in MarketTime today.
1. Sales Analysis Report
The Sales Analysis Report stands out for its exceptional versatility and customization options. It allows you to define your preferred level of reporting by utilizing up to 19 different filters. This flexibility ensures that you can tailor the report to your specific needs, focusing on the sales data that matters most to you.
To generate a personalized Sales Analysis Report, users can select from an extensive range of filters, such as time periods, geographical regions, product categories, and more. This comprehensive level of customization empowers you to analyze sales trends, identify growth opportunities, and uncover areas for improvement.
mtView’s Sales Analysis Report is seamlessly integrated with data from Brandwise and MarketTime, tapping into a vast pool of information to provide accurate and up-to-date insights. Harnessing the power of these sources allows you to drive growth and profitability using the B2B solution.
2. Customer Map Dashboard
mtView’s Customer Map Dashboard offers a unique, visual representation of customer data. With a focus on US-based data sets (with plans for expansion into Canada and beyond), this dashboard provides you with an intuitive way to explore customer demographics and behaviors.
By plotting customer data on a map, you’re able to gain valuable insights into your customer base's geographic distribution. This information allows for targeted marketing strategies, localized promotions, and improved customer engagement. Whether it's identifying areas with high customer concentration or understanding the impact of location on purchasing patterns, the Customer Map Dashboard offers an invaluable tool for businesses seeking a competitive edge.
3. Local Logic Report
The Local Logic Report takes customer analysis to the next level by providing detailed insights on income and education levels for specific areas. This dashboard is enabled by MarketTime's partnership with Local Logic. This partnership enables us to build detailed location data into mtView, including census data (e.g., demographics, income levels), proximity data (e.g., close to a school), and abstract concepts like quietness, wellness, and vibrancy. By simply clicking on a customer, you can access relevant census data. These analytics help you better understand the socioeconomic context of your target markets.
Personalization is a key strategy for many brands and has proven to be very successful when executed correctly. This report proves invaluable for businesses looking to tailor their marketing messages and strategies to specific localities. By aligning your offerings with the income and education levels of a particular area, you can ensure their products or services resonate with the target audience, leading to improved customer engagement and higher conversion rates.
4. Top Selling Items Report
If you’re seeking granular insights into product performance, you will find mtView’s Top Selling Items Report to be a game-changer. This report goes beyond generic sales data and provides SKU-level information, allowing you to identify top-selling items with precision.
By breaking down sales data by manufacturer, the report enables you to understand which products are driving revenue and which ones may require additional attention. Armed with this knowledge, you can optimize your customers' inventory management, adjust marketing strategies, and make informed decisions about their product lineup.
Access Top Reports with mtView
These top reports offer invaluable insights for businesses looking to make data-driven decisions. By leveraging mtView’s Sales Analysis Report, Customer Map Dashboard, Local Logic Report, and Top Selling Items Report, you can gain a clear competitive edge in your respective industry. These reports help you embrace the power of data, unlock actionable insights, and propel your business toward success.
One of the standout features is the ability to save and schedule these views, ensuring that you can access them later to review new live data daily. This flexibility allows you to stay updated and make real-time adjustments based on the latest information. Additionally, the option to export data for presentations or sharing purposes ensures seamless collaboration with stakeholders who may not have direct access to the reports.
To experience the full potential of these reports and witness firsthand how they can transform your business, we invite you to demo mtView for free. Discover the power of data-driven decision-making and unlock the key to success in today's competitive landscape.
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