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Let’s assume you want to sell an apple on the internet. With today’s online sales solutions, it’s easier than ever to set up a retail website. But what if you’re a wholesale apple supplier, and you want to sell your apples to retail merchants — a dozen boxes of Macintosh and Honeycrisp, or a half-peck of Red Delicious? 

In the old days (10 years ago and more), buyers for retail stores always “went to market” 2 or 3 times per year to do their purchasing.  This was before buying on the internet became popular and accessible.  No one thought about doing their ordering for the season online.