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The Human Factor — Exploring the Essential Role of the Salesperson

Online and self-service options are becoming more commonplace when it comes to selling products and building relationships between buyers and their suppliers. This is as true in the B2B wholesale space as it is in retail.  Against this backdrop, some suppliers are focusing their wholesale efforts on buyer self-service channels and questioning the role of salespeople.

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What Is the Buyer's Journey and Why Does It Matter?

In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.

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Best Practices to Drive Traffic to Your B2B Site

As a B2B wholesale merchant, generating traffic to your website is paramount. You’re not alone on this — without website traffic, it can be hard to do business in the modern age. However, determining the best sources of traffic for your website can be challenging; after all, there are endless channels that you can use for marketing.

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Newly Implemented Customers and Renewals at MarketTime

Our MarketTime community grows every week. Over the past few months, we’ve welcomed an unprecedented number of new vendors and sales agencies. These companies are adopting MarketTime sales tools powering both in-person and online sales and leveraging the extraordinary value that salespeople offer.

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How MarketTime Supports Your Business

Let’s assume you want to sell an apple on the internet. With today’s online sales solutions, it’s easier than ever to set up a retail website. But what if you’re a wholesale apple supplier, and you want to sell your apples to retail merchants — a dozen boxes of Macintosh and Honeycrisp, or a half-peck of Red Delicious? 

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