How Leading Brands, Sales Agencies, and Sales Reps are Outperforming the Market with MarketTime

Our world is awash in DATA – In fact, more data has been created in the past two years than in the entire history of humanity.

It is only a matter of time before digital interactions between wholesale buyers and suppliers replace traditional sales models. In fact, over 80% of all business-to-business sales interactions are expected to take place through digital channels in the near future. Although sales channels are changing, B2B or wholesale teams are not going away soon.  

Online and self-service options are becoming more commonplace when it comes to selling products and building relationships between buyers and their suppliers. This is as true in the B2B wholesale space as it is in retail.  Against this backdrop, some suppliers are focusing their wholesale efforts on buyer self-service channels and questioning the role of salespeople.

In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.

As a B2B wholesale merchant, generating traffic to your website is paramount. You’re not alone on this — without website traffic, it can be hard to do business in the modern age. However, determining the best sources of traffic for your website can be challenging; after all, there are endless channels that you can use for marketing.

Let’s assume you want to sell an apple on the internet. With today’s online sales solutions, it’s easier than ever to set up a retail website. But what if you’re a wholesale apple supplier, and you want to sell your apples to retail merchants — a dozen boxes of Macintosh and Honeycrisp, or a half-peck of Red Delicious?