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Trade shows are the lifeblood of many B2B businesses, offering invaluable opportunities to connect with clients, showcase new products, and generate leads. But what happens when the trade show season winds down? The answer lies in leveraging a robust B2B e-commerce platform like MarketTime to maintain momentum and drive sales throughout the year.
MarketTime has become a staple at the nation’s biggest wholesale trade shows. Our team loves attending these industry gatherings and showcasing order writing and our B2B e-commerce platform to prospective clients and leading brands. But our team also understands that prepping for a big show or wholesale market can be hectic.
As we head into the bustling summer show season, we're excited to announce that we'll be attending a number of upcoming trade shows and will be available to showcase...
MarketTime has hit the trifecta in building a B2B wholesale software that connects and nurtures the relationship between suppliers and retailers via salespeople. Other digital platforms have erased the middleman but what they have failed to recognize is just how valuable a sales representative relationship is to the brands looking to sell wholesale on their digital B2B eCommerce platform.
At MarketTime we believe salespeople are crucial to the wholesale industry and great salespeople know the value of following up. Following up is an important part of the B2B sales process because it allows salespeople to stay in touch with potential and current clients and is key to building strong relationships. When salespeople follow up with leads and clients they provide them with valuable information about new products, current and future product availability, and address any concerns they may have.
MarketTime hosted a webinar about the art of follow-up, focusing on how B2B sales professionals follow up with new leads. We conducted surveys during the presentation, and MarketTime obtained some interesting insights. As we prepare for another upcoming wholesale show season, we invite you to learn more about some of the takeaways gathered from Salespeople, Sales Agency Admins, Sales Managers, and Suppliers that attended the webinar and utilize these tools as your follow-up post-shows.
We know that summer means trade show season for B2B sales organizations. In all likelihood, you’ve already got a schedule full of events to connect with existing customers and reach new customers.
In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.