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The worldwide business-to-business (B2B) eCommerce market size is projected to experience a staggering 19.7% compound annual growth rate (CAGR) between 2022 and 2030, according to Grandview Research. 

When it comes to helping your salespeople close deals while out on the road, information is the most valuable asset you can provide as a Sales Manager.

Digital B2B order writing software is changing the game for companies that engage in business-to-business (B2B) sales. B2B wholesalers, manufacturers, suppliers, and sales agencies are realizing the benefits of ditching antiquated manual processes for a digital alternative. 

It is only a matter of time before digital interactions between wholesale buyers and suppliers replace traditional sales models. In fact, over 80% of all business-to-business sales interactions are expected to take place through digital channels in the near future. Although sales channels are changing, B2B or wholesale teams are not going away soon.  

Online and self-service options are becoming more commonplace when it comes to selling products and building relationships between buyers and their suppliers. This is as true in the B2B wholesale space as it is in retail.  Against this backdrop, some suppliers are focusing their wholesale efforts on buyer self-service channels and questioning the role of salespeople.

We know that summer means trade show season for B2B sales organizations. In all likelihood, you’ve already got a schedule full of events to connect with existing customers and reach new customers.  

An Unabbreviated Examination of B2B eCommerce

Business to Business (B2B) eCommerce is selling a good or service online. The transaction can take place directly on a seller's website or on a digital marketplace. MarketTime offers an integrated, cloud-based platform that supports the B2B omnichannel e-commerce ecosystem by establishing key partnerships that bridge the gap between brick-and-mortar stores and the online marketplace. MarketTime enables B2B wholesalers to load their data into the platform and deploy it to reach retail customers no matter where they shop around the globe.

In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.

As a B2B wholesale merchant, generating traffic to your website is paramount. You’re not alone on this — without website traffic, it can be hard to do business in the modern age. However, determining the best sources of traffic for your website can be challenging; after all, there are endless channels that you can use for marketing.

Let’s assume you want to sell an apple on the internet. With today’s online sales solutions, it’s easier than ever to set up a retail website. But what if you’re a wholesale apple supplier, and you want to sell your apples to retail merchants — a dozen boxes of Macintosh and Honeycrisp, or a half-peck of Red Delicious?