As a B2B wholesale merchant, generating traffic to your website is paramount. You’re not alone on this — without website traffic, it can be hard to do business in the modern age. However, determining the best sources of traffic for your website can be challenging; after all, there are endless channels that you can use for marketing.

Let’s assume you want to sell an apple on the internet. With today’s online sales solutions, it’s easier than ever to set up a retail website. But what if you’re a wholesale apple supplier, and you want to sell your apples to retail merchants — a dozen boxes of Macintosh and Honeycrisp, or a half-peck of Red Delicious?