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When preparing for trade shows and wholesale markets, many manufacturers and sales agencies are so focused on showcasing new products that sometimes enhancing the buyers’ experience is forgotten.

The world re-opened in 2021. Consumers returned to stores, retailers traveled to trade shows, and sales representatives hit the road. However, those months of staying at home in 2020 demonstrated to everyone just how convenient it is to do much of that same work from a laptop, tablet, or phone —if you have the right systems in place. It further proved that omnichannel is the future of wholesale. 

You can have a fantastic product line that everyone loves.  But without sales, you’re dead in the water!

If you’re a wholesaler or sales agency who wants to reach your buyers wherever and whenever they want to shop, you may have wondered how you can achieve that goal.  Luckily, MarketTime has a powerful set of solutions for you!

If there’s one thing living through a pandemic has proven, it’s how adaptable we are as human beings, not to mention as an industry. Whether manufacturers, retailers, designers, or sales representatives, we’ve had to think quickly and creatively to keep our businesses afloat. For many, that means learning new digital tools —a daunting endeavor for those used to operating in non-digital ways for decades.

In the old days (10 years ago and more), buyers for retail stores always “went to market” 2 or 3 times per year to do their purchasing.  This was before buying on the internet became popular and accessible.  No one thought about doing their ordering for the season online.