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In the wholesale industry, a Sales Representative serves as a vital link between Brands, Sales Agencies, and Retailers. They are responsible for developing and maintaining those critical relationships, from prospecting to sales to reordering. A Sales Rep career can be rewarding, exhilarating, and on some days exhausting. Elizabeth McElhatten, a Sales Representative at The Portico Collection, told us all about a day in her life as a Salesperson during a recent interview.

B2B eCommerce grew 1.17 times faster than the growth of manufacturing and sales in the United States, growing 17.8% between 2020 to 2021. Part of this is due to businesses, like MarketTime, that support the wholesale industry by offering solutions that enable Omnichannel marketing. 

Our MarketTime community grows every week. During the second quarter and start of the third quarter of 2022, we continue to welcome an unprecedented number of new vendors and sales agencies. These companies are adopting MarketTime sales tools powering both in-person and online sales and leveraging the extraordinary value that salespeople offer.

It is only a matter of time before digital interactions between wholesale buyers and suppliers replace traditional sales models. In fact, over 80% of all business-to-business sales interactions are expected to take place through digital channels in the near future. Although sales channels are changing, B2B or wholesale teams are not going away soon.  

Online and self-service options are becoming more commonplace when it comes to selling products and building relationships between buyers and their suppliers. This is as true in the B2B wholesale space as it is in retail.  Against this backdrop, some suppliers are focusing their wholesale efforts on buyer self-service channels and questioning the role of salespeople.

We know that summer means trade show season for B2B sales organizations. In all likelihood, you’ve already got a schedule full of events to connect with existing customers and reach new customers.  

In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.

We’re more than halfway through March, and 2022 is already off to a busy start for B2B sales. At MarketTime, we’ve never been the type to slow down or shy away from a challenge, and we are going the extra mile during Q2 to connect with you at various trade shows across the United States (and one in China). 

MarketTime, a cloud-based market platform, creates indelible footprints over digital marketplaces with innovative ideas in B2B sales. 

You can have a fantastic product line that everyone loves.  But without sales, you’re dead in the water!