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It is only a matter of time before digital interactions between wholesale buyers and suppliers replace traditional sales models. In fact, over 80% of all business-to-business sales interactions are expected to take place through digital channels in the near future. Although sales channels are changing, B2B or wholesale teams are not going away soon.
Online and self-service options are becoming more commonplace when it comes to selling products and building relationships between buyers and their suppliers. This is as true in the B2B wholesale space as it is in retail. Against this backdrop, some suppliers are focusing their wholesale efforts on buyer self-service channels and questioning the role of salespeople.
We know that summer means trade show season for B2B sales organizations. In all likelihood, you’ve already got a schedule full of events to connect with existing customers and reach new customers.
In an ideal world, customers would simply land on your website and begin making purchases instantaneously. Realistically, the buyer will journey a long way to find you and then take additional time before feeling comfortable enough to purchase your goods or services. Therefore, understanding the various stages of a buyer's journey is extremely beneficial.
We’re more than halfway through March, and 2022 is already off to a busy start for B2B sales. At MarketTime, we’ve never been the type to slow down or shy away from a challenge, and we are going the extra mile during Q2 to connect with you at various trade shows across the United States (and one in China).
MarketTime, a cloud-based market platform, creates indelible footprints over digital marketplaces with innovative ideas in B2B sales.
You can have a fantastic product line that everyone loves. But without sales, you’re dead in the water!