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All of us at MarketTime wish you and yours a safe and healthy holiday season. 

As the weather turns colder, many businesses are preparing to close the books in 2022. Despite this, there are still many trade show events worth attending this winter, where B2B sales professionals will gather together with retail buyers, brands, and other professionals to get a jump on 2023. As the nation’s premier provider of B2B wholesale business solutions, MarketTime will be present at many of these events.

At MarketTime we believe salespeople are crucial to the wholesale industry and great salespeople know the value of following up. Following up is an important part of the B2B sales process because it allows salespeople to stay in touch with potential and current clients and is key to building strong relationships. When salespeople follow up with leads and clients they provide them with valuable information about new products, current and future product availability, and address any concerns they may have. 

MarketTime hosted a webinar about the art of follow-up, focusing on how B2B sales professionals follow up with new leads. We conducted surveys during the presentation, and MarketTime obtained some interesting insights. As we prepare for another upcoming wholesale show season, we invite you to learn more about some of the takeaways gathered from Salespeople, Sales Agency Admins, Sales Managers, and Suppliers that attended the webinar and utilize these tools as your follow-up post-shows. 

How Leading Brands, Sales Agencies, and Sales Reps are Outperforming the Market with MarketTime

Our world is awash in DATA – In fact, more data has been created in the past two years than in the entire history of humanity.

This month, we conducted an interview with our own Dock Mackie, VP Solutions Engineer at MarketTime. We asked him questions regarding business, his background, and how he has and continues to help customers be successful with MarketTime over the past 10 years.  Dock was recognized as one of the honorees of the 40 Under 40 Gift + Stationery Class of 2022. If you enjoy Dock’s client-based spirit, then join us on our next MarketTime Mastery: Ask the Doc(k) with Dock Mackie, offered every first Wednesday at 11 am Central Time, to get any of your MarketTime or industry-related questions answered by one of our personal favorite industry experts.

The retail industry is ever-evolving and has been vastly influenced and directed by technology. B2B wholesale and B2B eCommerce has expanded with multiple platforms developed to connect retail buyers to brands. In today’s quick-moving digital retail world, it can be enticing to hop on a platform that takes out the middleman, aka the salesperson, and connects you directly with brands. While this may be beneficial for someone just starting out, as you grow and continue to refine and finesse your business, it's essential to recognize the key role salespeople play in that development. 

The worldwide business-to-business (B2B) eCommerce market size is projected to experience a staggering 19.7% compound annual growth rate (CAGR) between 2022 and 2030, according to Grandview Research. 

At MarketTime, we believe that if our customer succeeds, our business succeeds. As reported by Gartner, about 66% of companies say they compete based on customer satisfaction. Customers will be more invested in your product and likely to promote it if they find success while using it. As a result, our MarketTime community grows every week.